A big part of what we have to do is manage expectations. Quite often, we’ll quote a prospect on an average volume of, say, 10,000 records. “Ok, so can we conservatively expect a 1% lead response then?” is a question I’ve heard multiple times over my 15 years doing this. The answer is always no. A…
I watched the EFL Championship play-off final last night, Fulham v Brentford. It’s known as the ‘richest game in football’. Bear with me on this one. For those who don’t know, the EFL Championship is the league directly below the Premier League. The teams finishing first and second get automatic pr…
I have been thinking a lot recently about what success in marketing means to me. It is one thing to be great at email marketing and be successful in the world’s eyes; it’s another to actually feel successful. I’ve been thinking about what success in marketing would really mean to me. I talked to a…
I know that many of us have issues generating leads when running our own campaigns. I decided to write up the 30 best tips that I have seen work when it comes to generating leads with email marketing. I came up with 24! Here are my 30 24 favourite tips to send a good email: &nb…
Following on from last week's blog of the lacklustre reaction to 'Tell a story'. I thought I'd show something from the other side this week. A simple, yet effective, testimonial from a brand-new client. We received this feedback after his first send: "Thank you Lee, After working for many years and…
It’s insane how time flies, right? I hope you have been doing well. Things have been busy here at Merrehill HQ. Here’s what has been going on with me… Proofreading After all these years, we've outsourced our proofreading. Letting the professionals check for errors and having an unbiased pair of eye…
Two weeks ago, I wrote a blog titled 'Tell a story' It was about how I'd been reminded about something I already knew and advise on daily. As usual, the following week, the blog went as an email to my CRM. It bombed. It brought in around 15% of the usual volume of leads my blogs achieve. Not as man…
This is my 10th consecutive Wednesday blog. I made a commitment to myself to do this weekly. To keep the site content fresh. Another way of getting the name out there. And to deliver as a weekly email to our existing CRM list. Whilst I haven’t been doing this to pull in leads, I did suspect we’d pu…
I recently joined a networking group, my local BNI chapter. A great way of meeting local business owners and referring leads to each other. I had a 1:1 chat with a senior member of the group and we were discussing my first few weeks. During my 60 second pitch, I'd been highlighting who we are and…
4 Reasons Why You Should use email marketing Let’s not beat around the bush. As some of you may know, I am an email marketing expert. I help people like you generate leads. Today, I will be sharing with you 4 reasons why you should be email marketing. The thing is email marketing is NOT suitable fo…